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Why Brexit means it’s the perfect time to invest in British technology

We’re only in the early stages of the process of withdrawing from the EU, but Brexit is already having an impact on the UK’s economy and business community.

Our currency has fluctuated significantly since the referendum result was revealed; although the outlook remains uncertain, analysts have predicted that the value of sterling could fall as low as $1.10 over the coming year, according to Reuters.

This, coupled with the inevitable logistical complexities of changing trade agreements, is having a direct impact on the outsourcing of services; nowhere more so than in the technology industry, which employs a large number of international software developers and IT partners.

Many organisations working in this way are finding it increasingly expensive to work with offshore developers, and this problem will worsen if the value of sterling declines as predicted.

Tech services are coming home

Those businesses seeking greater value for money from such services might find that it pays to look closer to home.

Last year, the UK tech sector attracted greater investment than any other country in Europe, totalling £6.7 billion, according to London & Partners. Despite the uncertainties surrounding Brexit, this buoyant industry clearly remains attractive to investors.

As well as being a more cost-effective solution than the alternative, there are notable benefits to choosing a British technology partner.

1. Locality

Chemistry is critical to any successful partnership, and is best built through regular contact. It is far easier to schedule face-to-face meetings with customers if they are in the same country, and both parties are also in the same time zone if they need to talk over the phone.

The early stages of software development are a creative process, requiring close collaboration and clear communication. The easier it is to set up conversations between all members of the extended development team, the greater the chance of achieving the desired results, and of responding to changes efficiently as the development progresses.

2. Seamless working

It may sound obvious, but working with a UK tech business tends to deliver the palpable advantage of doing business with another UK national. It’s easier to work transparently and cohesively with someone who shares the same first language, and there’s a good chance their work ethic – and sense of humour – will be closer to yours than it might be otherwise.

When discussing complex business needs, even the smallest nuance of language can create a huge difference in meaning; driving effective results is easier when both parties are on the same page.

3. Innovation

One reason why Britain leads Europe’s tech investment is that it is widely regarded as an innovation hub, offering a large pool of skilled experts that are unafraid to push boundaries.

Investing in local technology services means choosing the best talent, technology, people and practices in the world; UK service providers are therefore the perfect partner for spearheading a digital transformation strategy.

While the price of hiring offshore developers can look attractive, it takes innovation to deliver real value; ideally in the form of a partner that can identify a company’s unique challenges, UX and design requirements, before applying a bespoke solution.

4. Market knowledge

Local knowledge informs local business. Rather than studying the UK market from afar, British tech providers live it every day, and as such are more attuned to the challenges and influences affecting its businesses – as well as the opportunities available.

Whatever a company’s take on the outcomes of Brexit, there are numerous reasons to navigate any uncertainty alongside a UK technology developer; some of the great British brands doing just this are Jaguar Land Rover, Thomas Cook, Legal & General and Bravissimo.

These four brands are working with us here at Black Pepper Software, take a look at some of the work we've done to see why British is best when it comes to meeting your tech demands.