British Gymnastics

Black Pepper have been brilliant to work with. The whole team have brought value to the project. Brilliant account and project managers plus impressive expertise from technical to UX to agile mentoring and training. We are now working on our next project with the team and I have already recommended them to fellow colleagues.

Joe Harrison
IT Director, British Gymnastics

The Beginning

British Gymnastics, originally founded in 1888, is the sport governing body for gymnastics in the UK. British Gymnastics play a key part in driving the development, delivery, promotion and success of the sport. Participation is rising, the fan base is growing, and the medal-winning British Team has never been so prolific. Membership has grown dramatically over the past 7 years to over 400,000 members. In order to support this fast membership growth British Gymnastics launched an incentive to grow their digital and technical capabilities.

Some challenges

The project faced some key challenges one of which surrounded membership renewal. Due to club insurance renewing annually, all club members were required to renew their membership with British Gymnastics within the space of a few weeks. This has in turn placed pressure on British Gymnastics’s customer services team who were the recipients of many requests for assistance. Data, gathered by British Gymnastics’s insights team, led to an initiative driven by the Board of Directors and lead by Joe Harrision (Head of IT). The initiative highlighted that a members portal should be developed that delivered an improved user experience and the scaling capabilities required to support 360,000 membership renewals simultaneously...

To learn more, download the case study below

British Gymnastics SP

Case Study

British Gymnastics Project Story