Black Pepper Software and Genesis DM lead Ellis Brigham on their digital journey

We are delighted to announce that Ellis Brigham Mountain Sports and their strategic consultancy Genesis DM have partnered with Black Pepper Software in order to realise their strategic vision and further improve their market insight and customer experience.

The grassroots of Ellis Brigham Mountain Sports Ltd can be traced back to 1933 when the original business was formed by Frederick Ellis Brigham and sold walking boots and cycling shoes from a small shop in Harpurhey, Manchester. Today, Ellis Brigham Holdings Limited operates out of 23 sites (22 stores plus the central warehouse and administration centre), has a turnover in excess of £45m and employs approximately 300 people. It is managed by the third generation of Brigham’s, Robert Brigham, Managing Director and Mark Brigham, Marketing Director.

We can’t divulge the specifics of what we will be building for Ellis Brigham Mountain Sports, but we’re delighted to be working with them and in partnership with their strategic marketing consultant Nigel Davis of Genesis DM. We’re very much looking forward to being part of the Digital Journey for such an established leader in the winter sports market

John Cooke
Managing Director, Black Pepper Software

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